• Growth marketing is changing the way marketers approach the task of driving awareness, demand, and sales. It has helped re-define the goal of marketing to be less about simply acquiring more customers and more about attracting and retaining engaged customers,…

  • It wasn’t too long ago when businesses wanted to use video advertising they only thought of TV commercials or infomercials. And while that still works great for some businesses, it was out of reach for smaller businesses financially. But now…

  • When people think of video marketing, their minds typically go to viral videos or content that focuses on of-the-moment topics. While these types of videos have their time and place, there’s another type that can be beneficial to your business…

  • You can talk until you’re blue in the face about how great your business is. But for the most part, people will write it off that they’re being sold to. And people are tired of being sold to. What we’re…

  • As marketers, we’ve been hearing a lot of statistics about the growth and benefits of video marketing: “By 2017, video marketing will account for 69% of all consumer traffic.“ “75% of online video consumers interact with video ads every day.”…

  • When it comes to marketing, everyone always thinks global reach is the end goal­–especially if your marketing plan involves video. However, that’s not always the case! Just because everyone is using video in the global market, doesn’t mean its not great…