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One common trend among business owners who are marketing to other businesses is that they tend to focus on more traditional forms of marketing. They don’t take video as seriously, which is typically due to some commonly-held myths that we…
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Almost one-third of total internet users (that’s over one billion people!) are on YouTube. 45% of people watch more than an hour of Facebook or YouTube videos each week. Video is huge and it’s a trend that will be sticking…
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One of the biggest mistakes businesses make is going through the process of getting a professional marketing video produced, dropping it on their website (or their Facebook page), and then calling it a day. The outcome in this situation is…
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Not too long ago, TV commercials were the only type of advertising that came to mind when businesses were thinking about using video. While TV was great for big businesses, it was financially impossible for smaller ones. There was no…
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We talk a lot about social media marketing and how to incorporate video, but that’s not the only way you should be using video for your business. Video on your website is just as (if not more) important as video on…
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Paid media plays a large role in your social media strategy. There are two key questions that we want to address: When should you pay to promote video content? And how should you measure your video marketing or ad campaign?…
