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When you think about SEO for YouTube, you typically think about getting your videos to rank in YouTube search results and Google search results. But did you know that you also need to think about YouTube’s recommendation engine? An overwhelming…
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Most of the time, marketers cut video from their content strategies because they don’t see a ton of ROI. What they don’t realize is that the problem is typically with their video itself, not video content as a whole. If…
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Going live and streaming in the moment content on the major social media channels (Facebook, Instagram, Twitter) is one of the best ways to connect with your audience and get the word out about your business. On Facebook especially, live…
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Videos can get you the most attention, feedback, and interest in your social media campaign over any other type of content. And while high quality video is important, it doesn’t mean anything if people aren’t engaging with it. You want…
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One common trend among business owners who are marketing to other businesses is that they tend to focus on more traditional forms of marketing. They don’t take video as seriously, which is typically due to some commonly-held myths that we…
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Almost one-third of total internet users (that’s over one billion people!) are on YouTube. 45% of people watch more than an hour of Facebook or YouTube videos each week. Video is huge and it’s a trend that will be sticking…
