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Most of the time, marketers cut video from their content strategies because they don’t see a ton of ROI. What they don’t realize is that the problem is typically with their video itself, not video content as a whole. If…
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Going live and streaming in the moment content on the major social media channels (Facebook, Instagram, Twitter) is one of the best ways to connect with your audience and get the word out about your business. On Facebook especially, live…
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Videos can get you the most attention, feedback, and interest in your social media campaign over any other type of content. And while high quality video is important, it doesn’t mean anything if people aren’t engaging with it. You want…
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One common trend among business owners who are marketing to other businesses is that they tend to focus on more traditional forms of marketing. They don’t take video as seriously, which is typically due to some commonly-held myths that we…
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Almost one-third of total internet users (that’s over one billion people!) are on YouTube. 45% of people watch more than an hour of Facebook or YouTube videos each week. Video is huge and it’s a trend that will be sticking…
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One of the biggest mistakes businesses make is going through the process of getting a professional marketing video produced, dropping it on their website (or their Facebook page), and then calling it a day. The outcome in this situation is…
