B2B video marketing isn’t one-size-fits-all. The video that helps one company attract new leads might not be the best fit for another focused on customer retention or internal training. The key is understanding which type of video to use, and when. At 142 Productions, we specialize in creating strategic video content that works with your goals. If you’re wondering what kinds of B2B videos your business needs, here’s a breakdown to help you choose the right format for the right moment.
1. Brand Story or Company Overview Video
Best for: Brand awareness, website homepage, social media
These videos tell the story of who you are, what you do, and why it matters. They help prospects quickly understand your mission and personality.
Pro tip: Keep it short and authentic. Let viewers connect with your team and values.
2. Product Demos & Explainer Videos
Best for: Lead generation, sales enablement, landing pages
These videos walk viewers through how your product or service works. A good explainer saves your sales team time and helps potential clients self-qualify.
Pro tip: Use visuals to simplify the complex. Animation or screen capture can be especially effective.
3. Customer Testimonials or Case Studies
Best for: Building trust, social proof, closing deals
Nothing builds credibility like a happy client on camera. These videos showcase real results and help prospects visualize their own success story.
Pro tip: Focus on the transformation – where your client started, how you helped, and what changed.
4. Recruitment & Culture Videos
Best for: Hiring, employer branding, internal morale
Want to attract top talent? A video that shows your workplace culture and team environment will help you stand out.
Pro tip: Let your team do the talking. Authentic, candid clips resonate more than polished scripts.
5. Training & Onboarding Videos
Best for: Internal communication, client onboarding, scaling operations
Save your team hours by recording common training topics. These B2B videos are great for welcoming new hires or customers and ensuring consistency.
Pro tip: Build a library of short, searchable clips rather than one long training video.
6. Event Recaps & Highlight Reels
Best for: Social media, brand visibility, internal communications
Capture the energy of your events and reuse the content long after it’s over. These videos can be used to promote future events or show company involvement.
Pro tip: Pair upbeat music with quick cuts to keep viewers engaged.
7. FAQ Videos
Best for: Sales enablement, customer service, reducing friction
Anticipate common questions and answer them with confidence. These videos can help speed up the sales process and reduce repetitive inquiries.
Pro tip: Keep it conversational. This is where personality can really shine.
Final Thoughts: Build a Strategic Library of B2B Videos
Your business doesn’t need every kind of video. But building a strategic video library that supports your goals will make your marketing and communication more effective across the board.
At 142 Productions, we create remarkable videos for remarkable businesses. We also help you understand exactly when and how to use them. Ready to build your custom video strategy?