Client: Interactive Legal
Category: event highlight video, PR video, and testimonial
With things starting to get back to normal, trade shows and conferences are no longer a thing of the past. Since a lot of businesses are planning to get back to these in-person events, we thought it would be the perfect time for a case study on our client, Interactive Legal.
Interactive Legal is a software company that offers a dynamic and sophisticated solution to estate planning. Their goal is to provide their subscribers with a sophisticated, knowledge-based system that includes planning strategies, information, and ongoing professional development.
In 2019, they attended the annual Heckerling Institute conference and brought us along with them.
The Heckerling Institute is the conference for estate planners to listen to updates on new laws and work on new accreditation. So it was a perfect opportunity for Interactive Legal to check in with some of their clients face-to-face and get video content while they were at it.
Events, trade shows, and conferences are for more than just networking. They all make great opportunities for capturing evergreen video content that can be used throughout the year.
In this case, we captured event footage for a highlight reel and even edited a PR video on-site to be released as soon as possible. Interactive Legal also booked a room for us to set up a mini studio in so we could record some client testimonials, as well. And an added perk is that by asking your clients to participate in a testimonial video, it shows that you appreciate them and that they are one of your company’s superstars.
The purpose of all these videos was to showcase Interactive Legal’s involvement in their industry, and since they’re all evergreen, they don’t have an expiration date and can be used throughout the year as a part of their continued marketing efforts.
If you have an event, conference, or trade show coming up, and you want to know how video can help your business, contact us at 142Productions.com