We know you’ve heard it before, but product videos play a key role in your buyer’s decision-making process. In fact, 64% of viewers are more likely to purchase your product after watching a video.
Product videos are a great way to showcase your product to both potential and existing customers. Depending on what your goals are, you can tailor your product video to meet your needs.
Let’s get into some examples:
1. Product videos can help you sell your product without being too pushy. They can be used to explain your product’s features and how it could benefit the customer.
Instead of trying to make a hard sell and telling the viewer they need to buy something, you’re simply showing what your product can do and letting them come up with the idea to buy it.
2. Another benefit of product videos is that they can double as demos. Buyers will always be cautious about any claims they come across in advertisements.
The best way to convince them that your product actually works is to show them. Demos prove that yes, your product actually can do what it says. They just saw it for themselves!
When you take viewers step-by-step through the process, they’ll also be able to see whether or not they can realistically use your product.
3. Product videos are also a great tool both internally and externally for your business.
You can use them as how-to videos for customers, you can use them as training videos for your team, you can even do both. Whatever fits your business needs!
4. We all know branding videos are an effective way to raise awareness for your business. But sometimes you want to do a little bit more than just put your name out there. While branding videos are useful, product videos are kind of a two-for-one and can provide similar results. Which is especially great for small businesses on tighter budgets.
You can use product videos as a way to keep your business in the front of your customer’s mind while also providing them with more detailed information about your products or services.
5. One more benefit of product videos is that they can be used as a tool to see what is and isn’t working for your customers. Once you have a decent amount of engagement, you can go over your analytics to see how viewers interacted with the video.
Were certain parts boring and caused a drop off in views? Did customers have a lot of questions about a certain feature? Could you go into more detail about that feature in your next video?
These analytics can be a great tool to help you improve your future videos and demonstration process. They help establish what your customer is actually looking for so you can tailor your content to fit their needs.
Product videos are awesome for turning browsers into actual customers. Online shoppers who watch them are almost two times more likely to make a purchase than those who don’t.
With these types of videos, you’re making the viewer comfortable with the product and showing them that it does exactly what it’s supposed to. This way, you’re giving them the tools to make an informed purchase decision on their own, instead of just telling them they should buy your product.