Videos can get you the most attention, feedback, and interest in your social media campaign over any other type of content. And while
You want to make sure people are seeing, sharing, and liking your videos. That’s why we’re sharing four useful tips to help boost your social media videos’ engagement so that your quality content gets the attention it deserves.
1. First Impressions Matter
Most people decide on what videos they want to watch by thumbnails and then they only give your video a few seconds to capture their attention. It’s important to have custom thumbnail images and address your point right off the bat. Since some platforms’ autoplay features cause people to see the beginning of your video without sounds as they scroll past, it’s important to make these elements as clear and attention-grabbing as possible.
It’s these details that determine how many people click to watch, and how many actually stick around until the end.
2. Topic & Relevance
The main idea behind your videos should always be to provide value, and your topics should reflect that. You need to make sure that the idea you’re covering in your video is something that will be interesting to your target audience.
You also need to make sure that it provides value. People watch videos to find a solution to something. You can do an explainer video about a complex topic they care about, or a company culture video which is primarily for entertainment but also allows them to get to know your business better.
3. Native Video Always
There are countless advantages to using the native hosting of each platform you decide to share your content on. Native video means uploading your video content individually to each platform you plan to share it on, rather than uploading it to one and just sharing that link on others.
Native video ranks better with platform algorithms (especially Facebook’s) and people tend to prefer watching native-hosted content anyway; it allows them to continue what they were already doing instead of being directed to a different site.
4. Call-To-Action
Well-placed and well-executed CTAs are something your videos should never go without. First, you want to figure out what your objective is for your social video content. It could be to get more followers, shares, website clicks, etc. Then this helps you determine your focus so that you can come up with discreet and compelling CTAs which prompt people to do something that will help you achieve those goals.
While these tips are relatively simple, they are essential to boosting your social media video engagement and you’ll notice results once you start applying them to your content.