Super Bowl Sunday is not just the biggest day in football — it’s also the biggest day for brands to showcase their most creative, funniest, and most outrageous commercials while millions of viewers are glued to the action on the field.
This year, the lineup seemed to rely more heavily than usual on celebrity cameos (Matthew McConaughey was even in two separate ones?) and covered everything from absurdity and humor to heartwarming nostalgia. Keep reading for our picks of the most memorable Super Bowl commercials of 2025, including one that left viewers divided.
Nike – ‘So Win.‘
After a 27-year hiatus from Super Bowl advertising, Nike made a powerful return with a women-focused ad. The black-and-white spot featured athletes like gymnast Jordan Chiles, emphasizing female empowerment in sports. The voiceover by rapper Doechii added a contemporary touch, aligning with Nike’s commitment to inclusivity and inspiration.
Pringles – ‘The Call of The Mustaches‘
Pringles delivered humor with “The Call of The Mustaches,” featuring Adam Brody (fresh off his big return to TV comeback), Nick Offerman, James Harden, and Kansas City coach Andy Reid. The ad played on the iconic Pringles mustache, bringing together a mix of sports and entertainment figures and light humor.
Mountain Dew – ‘Kiss from a Lime’ with Seal
Mountain Dew’s “Kiss from a Lime” ad took a surreal turn by transforming singer Seal into an actual seal. Performing a Baja Blast-inspired rendition of his hit “Kiss From a Rose,” the commercial embraced absurdity, leaving viewers both amused and confused. We like it because it was self-aware and the guy at the end was right – none of this makes sense.
Harrison Ford x Jeep – ‘Owner’s Manual‘
Jeep’s commercial featured Harrison Ford reflecting on themes of freedom and personal choice. In the ad, Ford discusses the joy his Jeep brings him, concluding with the line, “This Jeep makes me happy, even though my last name is Ford.” The spot resonated with viewers, blending star power with a message of individuality.
Budweiser – ‘First Delivery’ with the Clydesdales
Budweiser continued its tradition with a heartwarming Clydesdale story. The “First Delivery” ad showcased a young foal determined to join the delivery team, highlighting themes of perseverance and tradition. This narrative struck a chord with audiences, emphasizing classic storytelling and proof that a time-tested visual (horses) and a recognizable brand go a long way on a Super Sunday.
These commercials not only entertained but also highlighted the evolving landscape of Super Bowl advertising, where brands balance humor, star power, and meaningful messages to connect with diverse audiences.