January 27, 2013

Working in the World of Apple with Video Production

Working With Apple - 142 ProductionsEver since I was getting my Film and Video degree over 10 years ago I’ve always edited on a Mac.  I started out cutting on a Media 100 system but then shortly after I started learning Final Cut Pro and then I was hooked.  I’ve had a Mac system ever since, but I’m a bit unsure about the road up ahead.

The workflow for working on a Mac for video production has always been great, until recently that is.  Currently I work on a FCP7 system with the main reason being that I don’t feel that I have anywhere else to go.  FCPX came out a while back and it’s interface looked shiny and new at first glance, but after looking a little deeper, it just didn’t have the features that I’m used to having in my Final Cut system. In fact, it didn’t have A LOT of features. It looked like Apple was trying to accommodate their iMovie users more than their professional Final Cut users.

And not only that, it has been ages since Apple has updated their MacPro line, the system of choice for Mac editors.  So at the moment, PC speeds and capabilities are racing ahead while our MacPros are collecting dust.

That being said, rumors have been stirring about an update or the successor to the MacPro will be coming early this year.  Here’s a good post by Larry Jordan on the predictions of what’s going to happen with the MacPro. Also I have been watching FCPX very carefully and a lot of the features are returning through updates and third party plug ins, but it still seems like it’s not quite ready yet.

I’m always looking out for what my next system will be, and for the first time in 10 years, I’m considering a PC. They’re just cheaper and faster than Apple’s current offerings. We would use Adobe’s line as our main software. Premiere’s a great tool and I feel more at home in it’s GUI than I do in FCPX’s. And I already use Photoshop and and After Effects on a daily basis. On a side note, we use Adobe Cloud, Adobe’s subscription service, to use all of their programs including everything in their video production suite.  It’s not a bad deal for $50 a month to have access to all of their great programs. Plus, one of the considerations to using the subscription service as opposed to buying the software is that at anytime I can switch from using the programs on a Mac to a PC. So if we do decide to make the move to PC we won’t have to buy all of these programs again.

But for now I’m going to hold out to see what Apple can bring us in the first and second quarter of this year.  Maybe we’ll get lucky and Apple will strike gold again.