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September 21, 2016

When to hire a Professional Video Company vs DIY Videos

Video is a powerful tool to have in your business’ marketing toolbox and with the popularity of video in search engine results, it can help your website’s ranking as well. 1/3 of all online activity is spent watching VIDEO!  Many companies cannot decide whether to use a professional company to create their videos or go with the DIY approach.

Isn’t professional video more expensive and time-consuming? Do I really need to use a professional video company to help?

The truth is, there’s a time and place for “Do it Yourself” video and professional video!  Let’s go over some pros and cons of both.

Do it Yourself (DIY) Video

DIY video is obviously more affordable, because you probably already have everything that you need… your phone. Most phones can shoot HD or higher video and can get pretty good audio if you stay close to your subject (the mic on your phone was built for up-close speaking, the closer you get to your subject the better they will sound). Plus there’s an abundance of apps that are free or low cost that you can use to edit your videos.

DIY video vs Professional Video Production

Just a few examples of Editing Programs you can download on your phone.

Another plus, is that DIY videos can give a certain sense of spontaneity that offer a genuine glimpse of what’s happening in your business in real-time. Facebook Live or Livestream are just two examples of how you can capture the moment it’s happening.

DIY video can go wrong if the right precautions aren’t taken. Shaky video, vertical video and poor audio are all-too-common occurrences. These problems can distract your viewer. Remember, the content that you put out represents your company and first impressions are important when your customer is choosing your product or service.

If you’re an entrepreneur and your time is valuable so you’re probably wearing multiple hats already. Making a good video can take up precious time and take attention away from more important things (like running your business).  There is a bit of a learning curve on how to technically create a video and you might find it hurting your ROI and taking you away from your business.

Professional Video

A skillfully-produced video can give a polished presentation that represents your company in the best way possible.  Professional video companies are experienced in making effective videos…it’s what they do. Just like you’re an expert in what you do. A video professional can bring a fresh perspective to the table with knowledge on current trends and techniques. As business owners, we completely understand being buried in your own business and not being able to see the forest for the trees. Let us take the reins and help you create an awesome results-based video for your company.

Many businesses think hiring a video professional can be expensive or out of their marketing budget. But in reality we have packages available starting at $795. These videos are “evergreen” and will be relevant to your company for many years to come.  Professional videos are great for branding videos for your website or to make a commercial to use on TV, at movie theaters, or on YouTube advertising.

A perfect time to make a DIY video is for video blogs or social media updates. If you have an event that is happening right now and needs to be captured, pick up your phone (please turn it horizontally) and film it!

No matter which path you choose to create video for your business, always keep in mind the expectations of your customers and give them the content they are looking for so they want to build a relationship with your company.

If you want to grow your business with video, call us at 321-802-3169 to set up a FREE video consultation.

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