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How Your Business Can Benefit from Using Facebook Live

Have you seen other businesses using Facebook Live? Are you wondering how your business could actually benefit from using it? In general, using live video will improve your Facebook reach, and there are plenty of ways your business can … Read More

Turn Viewers into Buyers with Video

When you’re creating your marketing videos, it’s important to ask yourself whether or not you’re creating the right type of videos to push your viewers along the sales funnel. You want to keep moving viewers throughout the funnel and … Read More

4 Ways to Use Video to Improve Your Social Media

We can’t say it enough, video marketing has taken over social media. It’s practically a necessity in order to make your content stand out among the rest. Just look at our post about the predictions for social media and … Read More

How to Measure the Performance of Your Video

So you’ve created a marketing video and released it out into the world. You’ve put your information in front of your customers. Now what?

Now it’s time to measure the performance. It’s time to take a look at how … Read More

Use Subtitles to Get More Views on Facebook

We’re constantly focused on increasing audience engagement for video ads. We’ve even written a lot of blog posts on the topic. For example, this one with tips on how to grab your viewer’s attention. However, in all of our … Read More

6 Ways to Boost Organic Engagement

There’s a huge difference between using social media for personal reasons and using it to grow your business. It’s a whole new world on the business side. While you can easily get 100 likes on your new profile … Read More

InFocus Marketing Sessions – April 2017

Our guest this month was Diana VanDeMark from Business Recharge and we talked about how to make the most of your marketing dollars. Being able to correctly target your marketing efforts is extremely important to your business, so you’ll want to watch this! … Read More

How to A/B Test Your Content to Increase Engagement

First of all, what is A/B testing? A/B testing is the process of testing two web elements to establish which one performs better. It’s hard to establish exactly what your audience is looking for in your content and on … Read More

6 Ways to Grab Your Viewer’s Attention

We know video helps you get your point across, but you have to grab your viewers attention first. Your online audience has a short attention span and has most likely come across your video while scrolling on their phones. … Read More

Two Video Marketing Trends to Get on Board With

Video marketing is an ever changing environment. It evolves quickly and new practices pop up all the time. We’ve already talked about why you should take advantage of video marketing, but we wanted to take a closer look at … Read More