Regardless of how fast people wish they could make things go, construction projects can take a significant amount of time to complete. Because they take so long, it can be useful to provide updates during construction or take a look back at the process once everything has been completed. That’s where time-lapse videos come into play. Pictures only capture a single moment, but time-lapse videos can be used to show the magnitude of what has been done.
Time-lapse videos can condense days, months, even years worth of man hours into a few minutes. Not only are they a great way to look back and see how far your work has come, but they also make an excellent marketing tool.
Let’s go over some of the ways construction time-lapses can be used to help your business:
Change is always exciting. Whether you’re constructing a new building, renovating an existing one, or taking down an old one in order to make room for something new, there’s always an opportunity to build excitement. Just think of how people get when they pass by a new building under construction – they always want to know what it’s going to be and when it’s going to open. It makes sense to document the process and use it as a way to include people and get them excited about what’s to come.
We created a time-lapse video to get people excited about the newly renovated lobby inside the Hilton Rialto. It gave viewers a brief look at the old lobby, took them along the construction process, and showed off the new renovations.
For a construction company, time-lapse videos are a great way to pitch your work. Showing pictures of your finished projects are one thing, but time-lapse videos allow you to show the building process just as it happened. Potential clients will be able to see how well you work and how efficient you are.
Some construction projects can take quite a while to complete. For example, a football stadium could take a few years to build. Providing construction updates can be a good way to keep the community interested over a long period of time. Depending on the project, you may even need help from the community during the construction process. A project for a non-profit organization may need financial support from its community in order to be completed. By providing construction updates, you can encourage people to get involved and educate them about your organization at the same time.
We’ve created some construction updates for Promise in Brevard in order to keep our community informed on how the building process is going. This way people can stay on top of how the project is coming along and they may be encouraged to donate if they are able to.
Time-lapse construction videos document and showcase your work like nothing else. In just minutes or less, you’re able to give team members, clients, investors – whoever you need to communicate with – a clear picture of progress at the job site and a better understanding of your work.
If you’re looking for more tips, check out our other blog posts here!
If you want to grow your business with video, call us at 321-802-3169 to set up a FREE video consultation.